If you’re like many B2B companies, you have tons of content: web pages and PDFs, podcasts and blogs, images and flash, webinars and video.
All this content converges on your website. A growing portion is on other sites as well. Connecting it all so that it works for your customers can be a real challenge.
Dot·Connection can help. We develop content strategies that help you plan, produce, deliver, and manage effective content so that your customers can find, absorb and act on it.
Effective content serves a clear purpose. You know why it’s there, what you want from it, who needs it, and when it isn’t working anymore.
Effective content can position you as a thought leader. It can build the kind of trust that transforms into relationships over time.
Effective content comes in many formats, and it all converges on the web. That’s why content strategy starts with the web: that’s where it all ends up.
Effective content doesn’t just happen. It requires planning and production, monitoring and maintenance, structure and governance, audits and edits. Above all, it needs attention and focus, both of which can be in short supply.
That’s where Dot•Connection comes in. We can help you develop a content strategy and support you in carrying it out. With our help, you can stay one step ahead of shifting priorities, resource constraints, last-minute surprises, and tight deadlines.
We’re a small, fully bilingual consultancy with years of B2B content and web management expertise.
Our experience is comprehensive: we’ve managed content both for very large websites and much smaller projects.
Dot·Connection provides services with one goal in mind: making the content on your website more effective.
Effective content is easier for your customers to find, absorb and act on. Effective content requires content strategy.
Dot·Connection is a web and content strategy consultancy that I started mid-2010.
My name is Lise Janody, and prior to creating this company, I spent the last 10 years managing and spearheading content for large, multi-language internet, intranet and extranet sites at Alcatel-Lucent. Prior to that, I spent 10 years as a freelance copywriter and business writer, mostly in the multinational, B2B space.