Get a handle on your content
If you’re like many B2B companies, you have tons of content: web pages and PDFs, podcasts and blogs, images and flash, webinars and video.
All this content converges on your website. A growing portion is on other sites as well. Connecting it all so that it works for your customers can be a real challenge.
Dot·Connection can help. We develop content strategies that help you plan, produce, deliver, and manage effective content so that your customers can find, absorb and act on it.
What is effective content?
Effective content serves a clear purpose. You know why it’s there, what you want from it, who needs it, and when it isn’t working anymore.
Effective content can position you as a thought leader. It can build the kind of trust that transforms into relationships over time.
Effective content comes in many formats, and it all converges on the web. That’s why content strategy starts with the web: that’s where it all ends up.
How do you get effective content?
Effective content doesn’t just happen. It requires planning and production, monitoring and maintenance, structure and governance, audits and edits. Above all, it needs attention and focus, both of which can be in short supply.
That’s where Dot•Connection comes in. We can help you develop a content strategy and support you in carrying it out. With our help, you can stay one step ahead of shifting priorities, resource constraints, last-minute surprises, and tight deadlines.