Tag Archive | "Global portals"

All,Content structuring,Global websites

Does content consistency on local sites really matter?29 juin

I was in a meeting the other day, and someone from IT asked me a question that caught me off-guard. “Does having content that is consistent from one country site to another really matter?” he asked. “After all, there’s little chance that a user in the Netherlands is going to visit out sites in Turkey [...]

Background

Dot·Connection is a web and content strategy consultancy that I started mid-2010.

My name is Lise Janody, and prior to creating this company, I spent the last 10 years managing and spearheading content for large, multi-language internet, intranet and extranet sites at Alcatel-Lucent. Prior to that, I spent 10 years as a freelance copywriter and business writer, mostly in the multinational, B2B space.