Tag Archive | "Content strategy"
All,Content strategy,Global websites,Localization
There is something in the content strategy and web community known as the “11th hour sh*tstorm”. You know: that moment two weeks before the go-live date of a major website redesign when people are scrambling around like crazed chickens because they have everything ready – except the content. Well, if you’re experiencing storm problems with [...]
All,Content strategy,Global websites
In less than a week, I’ll be attending Content Strategy Forum 2011 in London. I’m very excited about this conference, for three reasons: Reason #1. Last year’s edition was a milestone for the content strategy community. It was the world’s first dedicated conference on the subject, and it was in Europe—Paris, in fact. I took [...]
All,Content strategy
Earlier this month, I had the great fortune of being able to attend Confab, the first conference dedicated to content strategy in the U.S. There were lots of interesting presentations on a wide variety of subjects, yet there were two themes that emerged in the thousands of tweets (5000 just on the first day – [...]
All,Content strategy
If you’re looking for a quick but comprehensive read on content strategy, you’ll be hard pressed to find a better option than Erin Kissane’s The Elements of Content Strategy, the third in a series of ‘brief books for people who make websites’ published by A Book Apart. In just over 70 pages (if you don’t [...]
All,Content strategy,Role of web editors
Web editors often get defensive when content strategists say that no, they are not web editors. (Read posts by content strategist Rachel Lovinger and digital content editor Lauren Pope, as well the ensuing comments, to get the gist of this ongoing discussion.) Why such defensiveness? For starters, there’s a lot of overlap between the two [...]
All,Content strategy,Social media
The first-ever conference fully dedicated to content strategy was held mid-April in Paris. It was a very happy coincidence for me, since I live in Paris and I’m just launching a content strategy consultancy. So I was thrilled to be part of this inaugural event: it felt like we were breaking the champagne bottle on [...]
All,Content strategy,Web operations
One of the biggest pain points I had when I was managing large corporate B2B websites was trying to reconcile the rhythm of day-to-day operations with the demands of a major project. Day-to-day web operations are driven by calendars: editorial and publishing calendars, webmastering and meeting schedules, and so on. Changes to those calendars are [...]
All,Content strategy
I’m a late bloomer. I learned to drive at 40, got my first iPod just this Christmas, I finally watched the inaugural episode of 24hrs a few weeks ago, and started tweeting on January 17, 2010. So I feel completely in character starting this blog sometime in April of 2010, several years after blogging has [...]
