Tag Archive | "content strategists"

All,Content strategy,Role of web editors

Web editors should embrace content strategy (even when they aren’t content strategists)31 juil

Web editors often get defensive when content strategists say that no, they are not web editors.  (Read posts by content strategist Rachel Lovinger and digital content editor Lauren Pope, as well the ensuing comments, to get the gist of this ongoing discussion.) Why such defensiveness? For starters, there’s a lot of overlap between the two [...]

Background

Dot·Connection is a web and content strategy consultancy that I started mid-2010.

My name is Lise Janody, and prior to creating this company, I spent the last 10 years managing and spearheading content for large, multi-language internet, intranet and extranet sites at Alcatel-Lucent. Prior to that, I spent 10 years as a freelance copywriter and business writer, mostly in the multinational, B2B space.