Global Content Insights

How much content do you need to translate?

[fa icon="calendar'] Dec 4, 2015 2:52:52 PM / by Lise Bissonnette Janody posted in Global Websites, Localization

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All company country websites need a critical mass of translated and localized content to be successful. The question is: how much content do you need to translate for your international websites?  

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Localization trends from Brand2Global

[fa icon="calendar'] Oct 5, 2015 6:22:18 PM / by Lise Bissonnette Janody posted in Localization

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Large corporate brands that want to thrive in global markets need to change the way they think about localization. It needs to become a revenue enabler and a profit driver, rather than the time-consuming cost center it is too often perceived to be.

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Which content for your global web presence?

[fa icon="calendar'] Aug 3, 2015 4:54:00 PM / by Lise Bissonnette Janody posted in Global Websites, Localization

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When developing a global web presence, most companies have ‘tiered’ their markets – and their respective country sites — according to current revenues and growth potential.  Example: your marketing manager might say ‘Poland is stable, it’s not a huge market for us, it’s not growing, stats are low, so it’s tier 3 and we’ll only localize small amounts of content’.

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