Global Content Insights

Cross-functional content requires editors

[fa icon="calendar'] May 21, 2018 5:12:53 PM / by Lise Bissonnette Janody posted in Content Quality, Editorial

[fa icon="comment"] 0 Comments


Planning and producing content that requires cross-functional input is one thing; maintaining this content is quite another. Dedicated editors can ensure that the herculean efforts companies often put into such content initiatives deliver more lasting results.

Read More [fa icon="long-arrow-right"]

Speed up in-country reviews of translations

[fa icon="calendar'] Sep 21, 2015 12:28:33 PM / by Lise Bissonnette Janody posted in Content Quality, Editorial

[fa icon="comment"] 2 Comments


Your translations have been sent out for in-country review – but they’re not coming back. Here’s why:

It’s terribly frustrating: your team has put a lot of effort into getting a piece of new content translated, and now you’re having trouble getting your country stakeholders to perform the task of reviewing  translations and then validating them.

Read More [fa icon="long-arrow-right"]

Why you need an editor

[fa icon="calendar'] Aug 3, 2015 4:51:00 PM / by Lise Bissonnette Janody posted in Content Quality, Editorial

[fa icon="comment"] 2 Comments


There are companies who rely exclusively on their subject matter experts (SMEs) to deliver content that their audiences will want to read and share.  These SMEs often jealously guard this territory, telling you:  ‘I know my market, I know my customers, it’s all in my head—I just need to sit down and write it’.

Read More [fa icon="long-arrow-right"]