There is something in the content strategy and web community known as the “11th hour sh*tstorm”. You know: that moment two weeks before the go-live date of a major website redesign when people are scrambling around like crazed chickens because they have everything ready – except the content.
Note: I wrote this post in 2011, after the first edition of the Confab content strategy conference in Minneapolis. It still rings true today, so I'm republishing it here, along with the comments it generated.
Earlier this month, I had the great fortune of being able to attend Confab, the first conference dedicated to content strategy in the U.S. There were lots of interesting presentations on a wide variety of subjects, yet there were two themes that emerged in the thousands of tweets (5000 just on the first day – make sense of that, if you will!), late night discussions, session notes and blog posts that followed.