Global Content Insights

Speed up in-country reviews of translations

[fa icon="calendar'] Sep 21, 2015 12:28:33 PM / by Lise Bissonnette Janody posted in Content Quality, Editorial

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Your translations have been sent out for in-country review – but they’re not coming back. Here’s why:

It’s terribly frustrating: your team has put a lot of effort into getting a piece of new content translated, and now you’re having trouble getting your country stakeholders to perform the task of reviewing  translations and then validating them.

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Why you need an editor

[fa icon="calendar'] Aug 3, 2015 4:51:00 PM / by Lise Bissonnette Janody posted in Content Quality, Editorial

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There are companies who rely exclusively on their subject matter experts (SMEs) to deliver content that their audiences will want to read and share.  These SMEs often jealously guard this territory, telling you:  ‘I know my market, I know my customers, it’s all in my head—I just need to sit down and write it’.

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Does content consistency on country sites really matter?

[fa icon="calendar'] Aug 3, 2015 4:49:00 PM / by Lise Bissonnette Janody posted in Global Websites, Content Quality

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I was in a meeting the other day, and someone from IT asked me a question that caught me off-guard. “Does having content that is consistent from one country site to another really matter?” he asked. “After all, there’s little chance that a user in the Netherlands is going to visit out sites in Turkey or the UK.  Our markets are every different.  So why does consistency matter?”

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