Earlier this month, I had the great fortune of being able to attend Confab, the first conference dedicated to content strategy in the U.S. There were lots of interesting presentations on a wide variety of subjects, yet there were two themes that emerged in the thousands of tweets (5000 just on the first day – make sense of that, if you will!), late night discussions, session notes and blog posts that followed.

The first was that although content strategy is all about busting silos, the discipline needs to ensure it doesn’t put itself in a silo; the second, a logical extension of the first, is that content strategy is really about change management.

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