Last week, I participated in a Career Fair at my younger daughter’s high school. I’d never been particularly good at the whole parent-teacher thing, but I was tired of reading career guides that listed web work solely under the ‘IT, Web and Telecoms’ section*.  Occasionally, you might find e-marketing or SEO in the marketing chapter, but where were the references to web content management, development, and maintenance? Nowhere that I could find.

So I signed up, much to my daughter’s dismay (she was concerned her classmates would find me boring).  I wasn’t planning on giving any heavy-duty presentation on content strategy as a field in itself; I just wanted to tell kids who liked words and stories that there were indeed a range of career possibilities they probably had no clue about.

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