Notes from Lisa Welchman’s talk on web strategy and governance23 nov

I would be remiss if I didn’t share the notes that I took during Lisa Welchman’s talk with our group Content Strategy Paris, even if it was held a few weeks ago.

For those of you who don’t know her, Lisa Welchman is a U.S.-based consultant and thought leader in web operations management.  She was in Paris on her way to the J. Boye Conference in Denmark to give a talk entitled “Hitting the wall: why web governance matters now more than ever”, and kindly offered to spend some time with our group.

It seems that web teams everywhere are faced with a common problem:  huge projects to undertake, volumes of content to clean up, and inability to muster the internal organizational resources to get things done.  “You want to do cool things, but you can’t because you’ve hit a wall.  You have a mess on those servers,” she said.

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Dot·Connection is a web and content strategy consultancy that I started mid-2010.

My name is Lise Janody, and prior to creating this company, I spent the last 10 years managing and spearheading content for large, multi-language internet, intranet and extranet sites at Alcatel-Lucent. Prior to that, I spent 10 years as a freelance copywriter and business writer, mostly in the multinational, B2B space.